Deadline-driven, highly motivated,
creative professional.


Creative Director/Graphic Design/Marketing Guru

Create and implement branding strategies across print, presentation, online/digital, event management, and social media including all writing, graphics, final production/delivery, and coding. 

Developed print publications (including 10 years as Layout Editor APMP Journal), cover designs, marketing brochures/fliers/advertising, branding (logo, style guides, etc.), conceptualized information graphics from storyboard sessions, created standard templates and process/procedures for use by multiple designers.

Created HTML/CSS/Javascript and WordPress websites for small businesses with some custom PHP.

Implemented video storyboarding and editing (including sound mixing) for short 1-5 min videos.

Provided presentation creation support including all developing/storyboarding, writing, graphic conceptualization, development including animations in PowerPoint.

Clients range from small/local to large/multi-national corporations) in industries from fitness to defense/intel to real estate. Managed teams of up to 10 individuals.

Leadership

Served in a strategic capacity analyzing budgets company-wide, created tactical mission goals and practical plans for maximizing efficiency through systems and processes across the organization.

Traffic Manager/Workflow Manager

Organized and managed all billable project workflow and scheduling. Assessed, organized, disseminated, and reviewed all client needs and job specifics with staff. Addressed all client concerns pre- and post-project including financial (estimates) and contractual conditions/negotiations.

Training Creation and Implementation

Created and instituted training plan and metrics-based testing for desktop publishing department now offered publicly as well as webinar-based. Managed all on-the-job training for graphic designers/desktop publishers/editors. Conduct first round interviews and portfolio reviews.

Sales and Relationship Building

Responsible for > $4M+ global sales in new and return client. Frequent speaker/trainer and writer on topics of proposals, graphics, and general business worldwide.

UK-specific

Researched and developed business plan and ‘sold’ concept to three other owners. Won several grants to support creation of business (from the State of Virginia and British Airways).

Established legal entity, managed financials (banking, credit cards, tax, and VAT filing; payroll, invoicing clients, paying vendors), as well as human resources and hiring processes for employees.

Developed and implemented sales partnership with other companies, and marketing plans to generate ~£20-30K annual revenue (in new and returning clients).  

24UK maintained clients in the UK, South Africa, the Netherlands, Sweden, India, and Australia and has implemented marketing and proposal-related design projects for various industries.

Honors/Awards/Features


Board Appointments

  • 2011-2015. APMP International Board. (past CEO, CEO, COO and Secretary, member of Executive Committee, Chair of the Marketing/Membership Committee) (industry association board)
  • 2010-2012. APMP NCA Chapter Board. (Secretary) (industry association board)
  • 2007-2014. Member of the Executive, Fundraising, and Finance Committees, Capitol Hill Arts Workshop (Secretary 2007-2008, President 2009-2010 and again 2013-2014, served as Past President 2011-2012). (non-profit board – raised > $55,000 during term)

Activities

  • 2014-Present. Blogger for Bad Kitty, Inc.
  • 2012-Present. Competitor Pole Dance/Pole Fitness Competitions (US).
  • 2004-Present. Alumni Admissions Program (AAP 506), Georgetown University.
  • 2004-2014. Docent and Docent Mentor. Corcoran Gallery of Art, Washington, DC.
  • 2007-2012. Dancer, Dhoonya Dance, Bollywood Dance Troupe, including performances at Kennedy Center and Indian Embassy in Washington, DC.
  • 2003-2013. Layout Editor and Cover Design Journal of the APMP (20 issues)
  • 2003. Layout Editor Georgetown University Journal of the Environment (1 issue)
  • 1999-2003. Editor in Chief The Georgetown Journal (4 issues)